All music videos have seen either a Narrative Based, Performance Based or Abstract/Artistic music video. Each of which have shaped and changed how music videos are created to convey a certain message or plainly give the audience what they want, to show the band/artist.
The Experimental era in music videos is considered to be around the 1960s. The first music videos started to form. Primarily, The Beatles spearheaded the music video trend with videos like Day Tripper and Lady Madonna. Day Tripper specifically stands out as most significant as it set many typical "conventions" for a music video; Multiple Camera shots, lead singer to focus on, close ups of the band's faces and of the instruments. The music videos created around this era would be used as a key point of influence for many years to come. Also, due to their worldwide fame, the elements used in their music videos would heavily influence several generations of music videos from decades in the future.
The 1980s saw the rise of MTV, and the Classic era in music videos, in which created an entirely new and vibrant platform for artists to promote and publish their music to MTVs viewers so then they'd be able to go to the record store and buy a copy of the song. I Just Can't Get Enough by Depeche Mode is very much a performance video (much like Day Tripper) as the various close ups of the keyboard being played, and the shots of each member in the band, giving the viewers what they want to see. The lack of progression from the Experimental era is very clear as it sticks very closely to shots of the band playing their instruments instead of presenting a clear story within the characters or creating some artistic video with hidden metaphors behind it.
In the modern era, Parody videos have become a larger trend due to social media interests on Facebook and YouTube. These are a way of artists being able to mock someone else's music video and introduce their own element to it which makes it comedic (replacing a man with a woman, replacing main singer with a fruit etc.). This parody of Miley Cyrus' Wrecking Ball aims to make fun of everything Miley has done in her own video and point out some of the odd choices she has made over the past few years which many of her fans are unsure of what she has done.
The final era of music videos is the Deconstruction, or Pastiche. These types of music videos aim to be a homage to a classic music video which is very recognisable and one which people will understand. These types can also take elements from TV shows or movies, which the Blur's The Universal. Taking visual cues from Stanley Kubrick's A Clockwork Orange which is considered one of the greatest movies of all time.
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