Fallout 4 is the latest installment in the Fallout franchise by Bethesda Game Studios. The game's premise revolves around a the post-apocalyptic world after a nuclear holocaust in the year 2077. Bethesda as a company have made other games with similar parallels to Fallout, such as the Elder Scrolls series which gives their players the ability to create their own player in an RPG (Role Playing Game) style, giving players the further choice to freely roam the world and play through the story mode. Genre, Channel for Broadcasting and Target Audience
A full length game trailer such as this is usually 3-4 minutes, which is typically released on YouTube as oppose to TV due to the fact a 3 minute game trailer would take up the entire advertisement slot time. This type of trailer would not be shown on any commercial TV channel such as Channel 4, Sky or Virgin Media as this is a full length trailer. A more suitable trailer length would be a quick 30 seconds TV spot to fit in between a commercial break. A usual 3-4 minute trailer will usually show more of the world that is yet to be explored for the players interested in buying, whether that be already invested fans or newcomers to the series. As the largest gaming event of the year has finished, this game play was presumably already shown at E3, this would have been a huge announcement for fans of the first 3 installments in the series and also a huge way to promote the new game to a very large community of people, and also those watching the event on the internet.
Editing, Sound and Certification
Throughout the entire trailer, the sound and video work in conjunction to show how life was shortly before the first nuclear blasts had occurred in the story, and the post-apocalyptic world that the player will spend the majority of their time playing in. Having both of these elements cross-cut between each other allows dedicated fans as well as interested parties to get a feel for the backstory for this new installment and a feel for the new world in which Bethesda has created for players. Along with the cross-cutting visuals, a slow 1950s-ish song is played called "It's All Over" which is played in conjunction with a public service announcement saying how nuclear war had started. Both of these present how morbid this game is, showing little of actual hope or happiness throughout. The seamless game play through the trailer is also impressive on a technical scale as it shows the performance level in which the new consoles (Xbox One and PlayStation 4) will be working at to achieve a more ambitious gaming experience than what has been shown before. This trailer both acts as a promotion for the game and a way to show off to the public a small dose of what this new game is able to do, in terms of game play. The trailer however does not explicitly show how graphic this game can be despite the beginning of the trailer giving a maturity warning for viewers. Fans of the previous games will remember being able to kill almost every NPC (Non-playable character) in the game including gory decapitations and an acid gun to dissolve characters and enemies. No certification may be showed in this trailer due to the fact there is no such explicit killings shown, only allusions to a small community being killed by a nuclear bomb. A later trailer will most likely be released showing the official age certificate which will go with the game.
Mise-En-Scene
The first shot of the public service announcement presents that from the very start, not everything is okay in the current setting of the game. The black and white screen, as well as the 1960s design TV suitably called 'Radiation King' as a sort of pun, allows the viewer to easily predict that what has happened here is very clearly related to nuclear war. A very important element in the game's overall story. As the camera slowly zooms out we get interspliced shots of the current house in its post apocalyptic damage that has affected the household and shots of how the house would have looked pre nuclear war. The camera tracks a dog that has entered the home and the viewer follows the dog along the corridor and into the child's bedroom. The baby blue crib surrounded by the decay and post war environment creates a very morbid image over where the baby could be, what happened to it, and did the family make it to a bunker safely.
As the dog runs outside of the home and heads down the street past a small community of run down houses, the shot is again interspliced with shots of pre nuclear war which shows various people running towards one point, a bunker. The people running however don't appear to be in any manic panic despite the attack, but instead are slowly jogging towards the bunker which is very unusual. This may be done to present just how secure these bunkers are made to be against the attacks, and once in them people will be safe. However fans of the previous game will know that almost all of the bunkers are hubs to social, psychological and physical experiments that uses humans to test on.
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