Task 4 - Audience Research: "Snap, Snap, Bang" Target Audience

The most important part of any movie production is of course the audience as this determines who a film will be marketed, what the general make up of the cast will consist of, the themes within the movie itself. It is important to identify a target audience as soon as possible into production so these you know who you are creating your movie for.

For my A2 media product "Snap, Snap, Bang", my target audience will be teenagers aged 16-19. This is based on various factors of my media product, one of which the concept of "The Club". Locating my short thriller inside an underground club appears to be a good idea because I feel as though teenagers would be able to get on board with the fact that these is in fact an underground nightclub or a bar that would actually exist, but it just so happens that this "club" invites people to risk their lives against twisted methods of violence.

Another factor is the main protagonist being a teenager himself who narratively, is who the audience will be following along with as the story develops. The character of Contestant 3 is around 17 years of age, he's recently just walked out of another nightclub (illegally) and he's walking around late at night, not wanting to go home, but not really wanting to keep drinking, which I'm confident teenagers will be able to relate really well to this. I feel as though viewers need to relate as much as possible to this character as he is the emotional arc of the movie, and when the narrative concludes and Contestant 4 has to go through with whichever method of violence he has unwillingly picked, I want audiences to be able to sympathise with how he's feeling about having to go through with this ordeal.

Teenagers aged 16-19 I feel is a good audience range to aim for because, as seen with various thrillers over recent years, the main demographic for those movies are teenagers who have got a group of friends together so they can all get scared at the cinema together. This age bracket is also very modern media efficient, which makes viral marketing and distribution very easy because of the fact they will want to comment about and share the product on a global scale so that others can experience what they have, making them very applicable to the Response Theory of "The Stimulus". This age bracket in particular, is more than any other demographic to actively buy into a product because of the fact that they are old enough to understand they are consumers, but they are also young enough to not have to worry about debt, bills, insurance, rent etc., which makes them a prime target group for large production companies, and for my A2 product.

My stereotypical primary target audience would be a male between the ages 15 and 18. Their main hobbies would include that of socialising with friends, enjoying tough sports such as Football and Rugby, listen to some EDM and Rap music. I would also put them in the B-C Socio-Econimic Class system, allowing them to get their first car quickly , go on frequent holidays and have a nice middle class home.